The many different uses of digital signage allow a business to accomplish a variety of goals.
Such as the weather, traffic and local information, building directory with a map, fire exits and traveler information.
Product information-pricing, photos, raw materials or ingredients, suggested applications and other product information-especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
Information to enhance the customer service experience-interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
Advertising and Promotion-promoting products or services, may be related to the location of the sign or using the screen's audience reach for general advertising.
Enhancing customer experience-applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.